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No doubt about it, we've been though tough economic times -- and an economic slowdown means a tendency to scale back marketing spending. However, research shows that a downturn creates opportunities to accelerate growth faster than your competitors.
This means it may be the best time to step up your marketing -- at least in quality if not quantity. The marketers that focus on getting the most out of every pound/euro spent and on demonstrating marketing's impact on revenue and pipeline will be well positioned to come out of the slump looking like a star!
Join Marketo to learn how you can: •Use lead management to maximise the value of every lead
•Give your programs a lift with social media
•Ramp up your content marketing
•Align sales and marketing
•Use marketing analytics to help you spend your budget wisely.
Address:
Online
http://www.b2bmarketing.net/events/webinar-5-strategies-b2b-marketing-downturn