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dotMailer seminar series: Hitting the Mark Email Marketing Seminar 1

Date:
24 October 2012 to 24 October 2012
Organizer:
Mixing Digital

At this event you'll learn how to identify the 5 most important pieces of customer data you can capture, to double or treble your email campaign response rates. Experts will help you identify the top 5 weaknesses of your database and learn how to fix them. We will also show you how to populate, grow and enrich your email lists,
automatically, 24/7 without you having to lift a finger. We will take a look at engagement metrics that will show you how to target your very best customers, convert your very hottest prospects and reactivate contacts you thought you had lost for good.
Learn how to automate a process to clean and purge your email database to create a lean, mean, revenue-driving machine. We will show you how to use your data to deliver compelling, relevant email content to each contact on your email list whilst measuring and evaluating the success of your new segmentation strategy and increasing your email campaign open rates, click through rates and conversions, and driving down your unsubscribe rates.
So if you are a business that currently engages in email marketing with your clients and you are sending more than 20,000 emails per month then this is certainly a must-attend event.
Address:
Adam Street Private Members Club,
9 Adam Street,
The Strand,
London,
WC2N 6AA
http://www.eventbrite.co.uk/event/4549477610


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