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Commercial Excellence Conference

21 November 2012 to 21 November 2012
Simon-Kucher & Partners Commercial Excellence

The Simon-Kucher Commercial Excellence Conference provides marketing, pricing and sales strategies to help your organisations' performance. Industry experts will reveal the latest trends and innovations to provide your business with the knowledge to improve and excel in your sector.

This all-day event offers a variety of sessions with the morning focussed on B2B and the afternoon on B2C.

In addition to our own industry experts, we are delighted to have Marco Bertini of London Business School and Colin Harper of Storecheck Marketing to discuss how sales, marketing and pricing can help your organisation grow its profits.

B2B sessions include:

- Sales incentives to steer behaviour

- Target your customer, differentiate your offer

- Negotiation excellence: understanding the balance of power

B2C sessions include:

- The place of price promotions

- Membership scheme benefits

- Price optimisation - how to find the right price for your product

Conference attendance is free of charge and places will be reserved on a first come first served basis.


CBI Conference Centre, Centre Point Tower,103 New Oxford Street London WC1A 1DU

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