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Brand Britannia with Union Street, Mintel, M&S and GQ editor Dylan Jones

Date:
20 November 2012 to 20 November 2012
Organizer:
Union Street

Mintel, 11 Pilgrim St, Greater LDN, EC4V 6RN Tuesday, 20 November 2012 from 18:00 to 21:00 A look at how brands can capitalise on the new 'Britishness' created by the events of 2012 to engage with consumers.

Guest speakers:

• Dylan Jones - Editor GQ - who will discuss the legacy of London 2012 and the opportunity for British Brands

• Richard Cope - Director of Insight & Trends at Mintel - who will reveal exclusive new research on what Britishness means today

• Dominic Fry - Director of Communications at M&S - who discusses how the brand leverages its heritage to engage with consumers and remain relevant as British values evolve

Book here: http://brandbritannia.eventbrite.co.uk/

Address:

Mintel, 11 Pilgrim St, Greater LDN, EC4V 6RN


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