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Maximising the Value of Big Data
- Date:
- 29 January 2013 to 29 January 2013
- Organizer:
- Market Research Society (MRS)
- Location:
The Bloomsbury Hotel
16-22 Great Russell Street London WC1B 3NN
There has been an explosion of information with trillions of bytes of data at the fingertips of organisations. But how can your organisation turn this huge volume of big data into actionable insights?
This conference will examine how companies can access the goldmine of data they already own by using analytics to generate behavioural and marketplace trends. It will also examine how to combine social media insights and mobile insights with existing customer data to extend your competitive edge and spearhead profitability.
Featuring key contributions from EMI Music, HJ Heinz and AIMIA
Address:
The Bloomsbury Hotel
16-22 Great Russell Street London WC1B 3NN
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