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Digital Convergence

Date:
19 March 2013 to 19 March 2013
Location:
Ironmongers Hall EC2Y 8AA

Digital Convergence, Multi-Channel/Omnichannel marketing is equally compelling to marketers as it is confusing because it promises the Holy Grail of marketing: the ability to seamlessly connect with consumers in real time across all available marketing channels with a consistent and relevant message. At its core, convergence is about customer data and a marketer’s ability to collect and connect it.
This event will discuss how to create a truly joined up marketing strategy that will give you the tools to identify the two or three things that will make the biggest difference to your strategy.
http://www.digitalconvergence.co.uk



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