Full events detail

Marketing to women of today: how brands can sell smarter

Date:: 22 March 2013 to 22 March 2013
Location:: The IPA 44 Belgrave Square SW1X 8QS London

Smart selling to women is not about political correctness; it's about avoiding falling foul of dated stereotypes of women’s role in society.

To maximize effectiveness, brands to need to respond in much more sophisticated, smarter ways if they are to win her heart, mind and purse.

Find out how your gender lens affects your decisions, learn how to overcome ‘gender blindness’ and create more effective campaigns aimed at women.

Address:
The IPA 44 Belgrave Square SW1X 8QS
London
http://www.eventbrite.co.uk/event/5089563020?ref=ecal

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