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Youth Marketing

Date:
01 July 2014 to 01 July 2014
Location:
London

www.marketingtoyouthconference.com 

OVERVIEW

'Marketing to Britain ’s youth is notoriously fraught. No-one wants to be the 'dad dancing' brand! Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model' -  Matt Burgess, Brand Building Director, Personal Care, Unilever – last year’s conference Chair     

The youth market and their propensity towards brands and advertising will define what marketing will look like in 1, 2, 3 years down the line 

New technology uptake, channel adoption, behavioural changes, disposition to brands – the youth audience are the first and most comfortable in adopting new trends. Keeping up with trends is not enough – keeping up with the audience that set the trends is what is necessary. Teenagers, students, first jobbers, early-twenties – it is this generation that will define and (re)design youth marketing. Get up to speed at: 

Youth Marketing 2014

18 th Annual One-Day Conference, 1 July, London

www.marketingtoyouthconference.com   

 What will the event look at?

  • Know your audience – from teens to twenties to students to first-jobbers, what really matter to this audience NOW?

  • An era of ‘screenagers’ – using mobile marketing and social media to gain real results

  • Retaining a flighty audience – how can you command brand loyalty?

  • When the way youth talk to each other changes so quickly, how can you maintain a single voice, which is timeless, relevant and authentic?

 


Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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