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Youth Marketing

01 July 2014 to 01 July 2014


'Marketing to Britain ’s youth is notoriously fraught. No-one wants to be the 'dad dancing' brand! Understanding the latest trends in terms of content and channels is crucial for a brand to carve-out a sustainable business model' -  Matt Burgess, Brand Building Director, Personal Care, Unilever – last year’s conference Chair     

The youth market and their propensity towards brands and advertising will define what marketing will look like in 1, 2, 3 years down the line 

New technology uptake, channel adoption, behavioural changes, disposition to brands – the youth audience are the first and most comfortable in adopting new trends. Keeping up with trends is not enough – keeping up with the audience that set the trends is what is necessary. Teenagers, students, first jobbers, early-twenties – it is this generation that will define and (re)design youth marketing. Get up to speed at: 

Youth Marketing 2014

18 th Annual One-Day Conference, 1 July, London   

 What will the event look at?

  • Know your audience – from teens to twenties to students to first-jobbers, what really matter to this audience NOW?

  • An era of ‘screenagers’ – using mobile marketing and social media to gain real results

  • Retaining a flighty audience – how can you command brand loyalty?

  • When the way youth talk to each other changes so quickly, how can you maintain a single voice, which is timeless, relevant and authentic?


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