Full events detail

The International Advertising Festival «White Square» is the key event in the Belarusian advertising industry. The festival is held yearly in the second part of April in Minsk. In the year 2012 «White Square» will be held already for the fourth time on 19th-21st of April. The motto of the IV Festival YOUR BUSINESS BREAKTHROUGH totally complies with the main goal of the event - the increase of the business effectiveness. From the first year of the existence «White Square» combines the latest world experience and new trends, special formats and technologies in marketing. The Festival is the business-platform that lets the agencies show their best advertising ideas and solutions.

The participants include the representatives of the major communicative agencies not only from Belarus but also from the number of other CIS and European countries. In 2012 we are going to we host the participants from more than 20 countries of CIS and Europe.

During three days of the Festival all the guests and participants have a unique chance to attend more than 40 seminars, master-classes and workshops in the sphere of marketing, branding and communications. The Program of the Festival is currently being formed but already now the speakers from Russia, Germany, Finland, Estonia, England, Italy and other countrieshave confirmed their participation. The possibility to get successful practical experience from the first hands, communicate in non-formal atmosphere, establish useful business-contacts - these are the main factors that attract advertisers from all over the world to the Festival.

THE FORMAT OF THE FESTIVAL:

Intensive unique EDUCATIONAL PROGRAM -- a conference that consist of a series of master classes, workshops from leaders of international advertising community Festival COMPETITION PROGRAM that includes 91 nominations and is evaluated by an international jury.

EXHIBITION of STANDS of members of the advertising market in Belarus and other countries and EXPOSURE of publications that participate in the contests.

PARTIES/AWARDS CEREMONY