'The biggest mistake would be to scale back on NPD as the going gets tough'
(The Grocer, 14 June 2008, p. 27)

Now, more than ever is the time to drive innovation within environment, health and ethics. Ensure your brand shines through in difficult economic times.

Green & ethical issues play on customer values in a way that no other consumer issue has done before.

Health is FMCG's longest-standing megatrend.

• Create 'real' innovation: understand how to successfully tap into ethics to develop lasting, profitable brands
  
• Respond to green consumer demands: identify the environmental and ethical issues that matter most to consumers to develop your products accordingly
  
• Explore future trends and apply this to adapt and deliver truly innovative consumer-engaging products going forward
  
• Deliver products that are nutritious and taste great: assess consumer health drivers and understand how to develop products that tick boxes for both health and taste
  
• Make your products do more: explore the development of the functional market and how far the fortification of food, drink and other products will go