13th Annual Youth Persepctive Conference

Thu 30 Oct 2008
8:30 AM to 5:00 PM
The Dorchester

Q. What do youth want?
A. Authenticity. Interactivity. Connectivity.
A voice. An ear. An identity.
And stuff. Lots of stuff.

Whether you’re creating something young people want or getting buy-in for something they need, understand where, how and when they want their information and use language that gets young people to spread the word about your brand.

Marketing's 13th Annual Youth Perspective Conference:

Tailor Your Tone, Use Credible Language And Cut ThroughMulti-Channel Media Consumption To Create
Buzzing & Captivating Youth Campaigns

That Get Young People Advocating Your Brand For Life

A One-Day Conference | 30 October 2008 | The Dorchester

Book Before 4 September & Save Up To £230

Hear from the following marketing professionals who have successfully engaged the youth segment:
Sara Grover, UK Marketing Director, SEGA EUROPE LTD
Anna Rafferty, Digital Marketing Director, Penguin Books UK
Cheryl Calverley, Marketing Manager, Pot Noodle, Unilever
Francesca Ecsery, UK General Manager, Cheapflights.co.uk
Ash Ali, Marketing Director, Just-Eat.co.uk Ltd
Alison Ruane, Marketing Director, Children's, HarperCollins
Christopher Rodi, Senior Brand Manager, Lucozade Sport
Ben Chapman, Interactive Editor, 1xtra and BBC Radio 1
Colin, Beesting, Head of Marketing Programmes & Planning, BFI Siôn Portman, Brand Connections Manager, Nike UK & Ireland
Will Harris, Marketing Director, Nokia UK
Ginny Lunn, Director of Policy and Development, The Prince’s Trust Paul Brown, Director of Marketing and Communications, The Prince’s Trust
Representative to be confirmed from the recent anti-knife campaign, The Home Office
Jane Powell, Executive Director, CALM, Campaign Against Living Miserably