Engage Children Attract Parents

Introducing Marketing's Second Annual conference:

Engage Children Attract Parents Explore Current Behavioural Insights & Successfully Harness Media Channels To Ethically Optimise Your Brand Exposure

Gain insights from the following brands and hear how they are overcoming the ethical grey areas in this colourful market:

• The Disney Store, Start-Rite and CBBC discuss how they are using integrated multi-channel campaigns to effectively communicate their message
• Burger King reveal how they are taking a responsible stance in their marketing to ensure that they are adhering to moral guidelines
• Times Online examine how pester power can be used as a tool for good, while Arla Foods offer insights into how to gain parental approval for your product
• The National Consumer Council, The Advertising Association and an MP join the discussion in our legislation panel
• The NSPCC consider what language is appropriate to use when communicating with kids