Email Newsletters

Email is such an important part of the marketing mix, that these days no company can afford to leave it out.

The course will cover:

• How people use and read the internet
• Why write an email newsletter?
• The relationship between email newsletters, blogs and RSS
• Format
• Content
• Frequency and timing
• The subscription process
• Managing distribution
• Measuring performance.

You will learn how to produce email newsletters that your customers will really want to read and that will make a real difference to your business.

For more information, please visit The Publishing Training Centres website www.train4publishing.co.uk or email publishing.training@bookhouse.co.uk, or call us on 020 8874 2718 and we'll be more than happy to talk to you.

Price: £365+VAT *

* Discretionary discounts available for people who have been made redundent, recent graduates and freelances. Please see our website for more details.