'The Future of Marketing and What it Means for Your Business' with world leading marketing guru, Emeritus Professor Malcolm McDonald

Global Marketing Network, in association with London Capital Club, launches its brand new Continuing Professional Development programme, networking and Global Makreting Leadership Series aimed at marketing and business professionals.

On 22nd May Emeritus Professor Malcolm McDonald, acknowledged as one of the world’s top marketing gurus and one of the world`s best-selling business authors, will launch this new programme of events.

This is a very rare opportunity to hear from and connect with the UK`s pre-emininent marketing authority of the last 30 years and to network with senior finance, business and marketing professionals, chief executives and entrepreneurs.

At this prestigious event Malcolm will present a new agenda for marketing. He outlines:-

• why a marketing-led approach is more important than ever,
• the challenges facing marketing and business professionals over the next 20 years,
• the business benefits of applying a marketing-led approach to your business,
• the role that marketers can play in today`s challenging business climate,
• the capabilities and skills that marketers and other professionals need in order to meet the challenges of today and tomorrow,
• how together we can put marketing back in the Boardroom.

There will also be ample time to connect with Malcolm and others thruoghout the afternoon. The event also feature a presentation by Rob Brown, one of today's leading experts on relationship marketing.