Older, Richer, Wiser?

The largest driver of predicted online shopping sales growth for Christmas 2008 is among the 50+ age group*

Gone are the pipe and slippers, today's 50+ consumer is fully immersed in the digital revolution. With the disposable time and income that this demographic holds, is your marketing strategy tapping into this rich seam of revenue? Marketing's 7th annual Older, Richer, Wiser? conference features case studies and insights from leading brands on a range of issues which will galvanise your senior marketing strategy.

• Kellogg's on segmentation
• B&Q case study
• Sky facilitate our 50+ consumer panel
• New technologies panel: online, SMS, social networks
• Customer profiling

Book online at www.olderricherwiser.com

Or call 0208 267 4011 for further details

*Source: Revolution, Mar 2008