New Wave Response Radio

Tue 20 May 2008
9:00 AM to 1:00 PM
Charlotte Street Hotel

The insider's guide to generating response from new radio platforms

Radio listening is in rude health! Nearly 90% of the population listen to radio for about 23 hours every week. Commercial radio provides marketers with access to an audience of over 30 million adults with a culture of audience participation.

The digital radio evolution is reinforcing radio's position, placing it firmly at the forefront of convergence and interaction. Digital radio is not just about Digital Audio Broadcast (DAB) sets - radio is now received via PCs and digital television, via Sky and Freeview boxes, and radio receivers are increasingly integrated into MP3 players and mobile phones.

Beyond increasing radio's availability, these new radio platforms bring additional involvement opportunities for advertisers. For example, listener interaction is no longer just limited to the telephone – texting, email, red button, and scrolling text all offer new routes to generate greater response from listeners. And with so many diverse radio stations, precise targeting of advertising has never been simpler and more cost effective.

This seminar will help advertisers and agencies gain a better understanding of how they can exploit the new wave of radio by exploring insiders’ views of the medium based on new research, best practice case studies and experience of programming tactics for stimulating a response from radio audiences.

It’s time to revisit radio!

Date:	Tuesday 20 May 2008
Time:	9.00am – 1.00pm
Venue:	Charlotte Street Hotel, London, W1
Cost:	DMA Members - £125.00 (+ VAT)
Non Members - £165.00 (+ VAT)

Agenda:

09.00	Registration and Coffee
09.30	Introduction: Mike Colling, Managing Director, MC&C
09.35	Keynote:Radio 3.0: The status of multi-platform radio in the new media ecology Andrew Harrison, Chief Executive, RadioCentre
10.00	Editorial perspective: How programmers mobilise the radio audience David Lloyd, Programme Director, Virgin Radio Ltd
10.30	Case study: How radio advertising drives business efficiency David Meliveo, Head of Marketing, Autoglass
11.00	Break and Coffee
11.20	Case study: 360 degree response solutions - exploiting multiple radio platforms Person TBA, Macmillan
11.50	New research and case study: Using radio to optimise online response Mark Barber, Planning Director, Radio Advertising Bureau Presents new research exploring the dynamic relationship between radio and online advertising Jenny Biggam, Founder, the7stars media agency Demonstrates how the two media have combined to drive business success for fish4jobs
12.20	Creativity: Best practice radio creativity for response advertisers Martin Sims, Founder, Eardum
12.45	Questions and Answers

To Book:

Phone:	Allen Bracchi on 020 7291 3354
Email:	allen.bracchi@dma.org.uk

Event Details

Date:	Tue 20 May 2008
Time:	9:00 AM to 1:00 PM
Venue:	Charlotte Street Hotel
Address:	15-17 Charlotte Street London United Kingdom London W1T 1RJ
Location:	view map