PPC (Pay Per Click) Skills Accelerator

PPC is at the top of most digital marketers plans, which is reflected in the fact that over £2 billion will be spent on Search Marketing in 2009!

If used wisely it is one of the most valuable tools in a marketers armoury. However it is very easy to just throw money at keywords and ads without really understanding how to get the most from your PPC campaign.

This course will help you avoid the pitfalls of PPC whilst equipping you with the skills and practical understanding to implement a campaign that is well thought out, integrates with the rest of your activity and most importantly delivers maximum return on investment.

Summary of key outcomes:

• Gain an understand of how PPC can influence your target consumers
• Learn how to get the traffic you want at the best possible price
• How to measure and benchmark PPC performance
• Hear the pitfalls and ‘black hat’ activities to avoid
• How to use tools like Google’s Ad Words
• Understanding how PPC and SEO are integrated to maximise the success of both