Online Marketing Masterclass

Wed 18 Nov 2009
9:00 AM to 7:00 PM
Congress Centre

In just one day, learn about best practice online marketing across the customer acquisition, conversion and retention cycle. Hear from expert practitioners about what's available as part of your online marketing toolbox, what works best, and how to measure and optimise performance.

We will be answering the following fundamental questions:

How do you use online marketing approaches to get the right potential customers to your site?
Once there, how do you get them to do what you want them to?
And once they're customers how do you retain them and grow their value to you?
How do you measure and optimise the success of your online marketing activities?

Our speakers will be sharing the measurable success they've contributed to their organisation through best practice digital marketing Hear from: Telegraph Media Group, O2, Belron, EMI Music, Macmillan, BSkyB, Dell, Photobox...