B2B Marketing in the 21st Century: The Digital Revolution

The digital revolution is taking place. Attend this explosive one-day conference and discover how to best use digital marketing to its full potential, so you can:

> 'Future-proof' your marketing strategies and tactics to ensure that you deliver on your objectives

> Improve your ROI by exploiting the cost-saving potential offered by digital marketing

> Gain new ideas from real life b2b case studies

> Reach a broader mix of decision-makers, budget holders and influencers, cost effectively

Overview of the day: This conference focuses on the following 3 critical themes: 

1) Pull Marketing
2) Social CRM
3) Influencer Marketing

And each theme has a 30 min presentation on best practice and a
30 min case study. 

Keynote speakers:

1) Lorraine Stone, Head of B2B Marketing, O2
2) Professor Merlin Stone, Research Director, WCL

Topics covered:

Best Practice: How to Match Process with Technology to Drive Revenue
Case Study: Sage CRM Systems

Best Practice: Introduction to Social CRM and developing a Social CRM strategy.
Case Study: Cisco WebEx 'Pass the Ball' campaign

Best Practice: An introduction to Influencer Marketing
Case Study: Oracle Enterprise Performance Management TV
& Social Media for B2B Brands

Panel Debate: Traditional forms of B2B Marketing are dead - brands must migrate to digital or suffer the same fate. 

Don't miss out on how you can learn the latest revolutionary techniques in digital marketing and deliver real success for your business. To book your place call 020 7438 1379.