Search Engine Strategies Milan 2008

• Organized and hosted by world-renowned search authority Kevin Ryan
• Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO)
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing
• Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates
• Get the latest event information at the SES Blog

2. What You Will Learn:

• How search engines list Web sites for free and through paid placements
• How to get free "organic" traffic by building a site that pleases search engines and your visitors
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines
• What's coming next in the constantly evolving world of Web search, and how you can profit from it