Intelligent DM

How can you ensure you optimise your database by segmenting effectively and using the right channels to turn short-term loyalty into long-term value across your customer base?

Marketing Direct's 'Intelligent DM' conference will feature leading brands such as Virgin Holidays, Eurostar and M&S Money offering expert guidance on how you can turn your data into strategy for increased return. Hear insights into:

• Putting segmentation into practice
• Moving customers into high-value segments
• Customer lifecycle managment
• Optimising your online and offline data
• Effective channel choice and integration
• Data protection and compliance
• Measuring response

Book on at www.directmarketingconference.co.uk

Or call 020 8267 4011 for further details