Implications of the latest internet and email security measures for digital marketing

Wed 29 Oct 2008
9:00 AM to 1:00 PM
Radisson SAS Portman

Today consumers are faced with an increased level of concerns which impact online trust and confidence, which ultimately impact the growth of ecommerce and interactive marketing. Consumers worldwide share their concerns of marketing which can be intrusive, increased concerns on threats of the sites they visit and email they receive and perhaps most importantly how their information is being used.

9.00 Registration and coffee
9.30 Chair's opening comments
Skip Fidura, Email Partner, OgilvyOne
9.35
Internet security issues: – what are consumers most concerned about
• Explore consumer concerns.
• Learn about recent browser technology advancements.
• Explore what brands can do to win the hearts and minds of the consumer.
Craig Spiezle, Director of Online Security and Safety, Microsoft Internet Explorer
10.05
Trustworthy browsing, privacy and behaviour targeting – can they co-exist and how can a user make an informed decision and relative the value exchange
• Today consumers are faced with an increased level of concerns which impact online trust and confidence, which ultimately impact the growth of ecommerce and interactive marketing.
• Consumers worldwide share their concerns of marketing which can be intrusive, increased concerns on threats of the sites they visit and email they receive and perhaps most importantly how their information is being used.
• This session will share these perspectives, while discussing recent browser technology advancements and what brands can do to win the hearts and minds of the consumer.
Craig Spiezle, Director of Online Security and Safety, Microsoft Internet Explorer
10.45 Panel session
11.30
Refreshments and networking
11.50
Changing rules of deliverability
• Deliverability is an ever changing facet of email marketing, which can prove to be a continual challenge for email marketers.
• This session will look at what marketers can do to improve to improve their hygiene practices as well as discussing which delivery tools and tactics are essential for deliverability.
Dela Quist, CEO, Alchemy Worx
12.20
Authentication - the why's and how's
• Find out why it is important to be authenticated.
• How it can assist with deliverability.
• The steps required to authenticate your emails.
Dennis Dayman, Chief Privacy Officer, Eloqua
12.50 Summary and closing comments by Chair
13.00 End of seminar

For more information and to book:

Phone:	Catherine Gibbon on 020 7291 3355
Email:	catherine.gibbon@dma.org.uk

Contact The Event Organiser

Implications of the latest internet and email security measures for digital marketing

Event Details

Event URL:	view website
Date:	Wed 29 Oct 2008
Time:	9:00 AM to 1:00 PM
Venue:	Radisson SAS Portman
Address:	22 Portman Square London United Kingdom London W1H 7BG
Location:	view map

Organiser Details

Organiser:	DMA
Contact name:	Catherine Gibbon
Contact email:	send email
Contact tel:	020 7291 3355

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9.00	Registration and coffee
9.30	Chair's opening comments Skip Fidura, Email Partner, OgilvyOne
9.35	Internet security issues: – what are consumers most concerned about • Explore consumer concerns. • Learn about recent browser technology advancements. • Explore what brands can do to win the hearts and minds of the consumer. Craig Spiezle, Director of Online Security and Safety, Microsoft Internet Explorer
10.05	Trustworthy browsing, privacy and behaviour targeting – can they co-exist and how can a user make an informed decision and relative the value exchange • Today consumers are faced with an increased level of concerns which impact online trust and confidence, which ultimately impact the growth of ecommerce and interactive marketing. • Consumers worldwide share their concerns of marketing which can be intrusive, increased concerns on threats of the sites they visit and email they receive and perhaps most importantly how their information is being used. • This session will share these perspectives, while discussing recent browser technology advancements and what brands can do to win the hearts and minds of the consumer. Craig Spiezle, Director of Online Security and Safety, Microsoft Internet Explorer
10.45	Panel session
11.30	Refreshments and networking
11.50	Changing rules of deliverability • Deliverability is an ever changing facet of email marketing, which can prove to be a continual challenge for email marketers. • This session will look at what marketers can do to improve to improve their hygiene practices as well as discussing which delivery tools and tactics are essential for deliverability. Dela Quist, CEO, Alchemy Worx
12.20	Authentication - the why's and how's • Find out why it is important to be authenticated. • How it can assist with deliverability. • The steps required to authenticate your emails. Dennis Dayman, Chief Privacy Officer, Eloqua
12.50	Summary and closing comments by Chair
13.00	End of seminar