Selling and Marketing Digital Products

This two-day course is led by three recognised experts in their field, who will illustrate from experience what makes a digital product sell. 

Brief summary of the two-day programme:

• Understanding the market we operate in
• Understanding what a digital product is in order to sell it effectively
• Investigating business and pricing model options for digital products
• Meeting the challenge of acquiring customers for digital product – both on and offline
• Getting customers to evaluate digital products
• The role of promotions, discounts and incentives in customers’ purchase decision
• Face to face with the customer: selling digital products effectively
• Sustaining and maintaining sales
• Workshop Sessions

The course focuses primarily on the education and higher academic markets of publishing, but may be relevant to other markets.

Two of your tutors, Rebecca Jones and Jon White, delivered a seminar at the London Book Fair on this subject. You can download the slides from their presentation on our webiste.

For more information on this course, please visit The Publishing Training Centres website www.train4publishing.co.uk or email publishing.training@bookhouse.co.uk, or give us a call on 020 8874 2718.

Price: £719+VAT *

* Discretionary discounts available for people who have been made redundent, recent graduates and freelances. Please see our website for more details.