Advertising & Consumers

This one day conference provides cutting-edge ideas about consumer behaviour to help you produce communications that engage your target audience and influence their decision-making. 

The programme is based on our belief that the old linear communication models have broken down. Why? Because in today’s multi-media world, no brand owner can rely on winning the hearts and minds of an increasingly sophisticated and sceptical audience which continues to fragment, tag, stop, save, share and skip. 

The old marketing mindset of ‘control’ has had its day. Emerging in its place is a new mindset of ‘engagement and influence’. 

The expert speakers at this conference will guide you through exciting new thinking about how brands should interact with consumers in the modern marketing environment. It will cover topics such as: 

• What and who exerts the greatest influence on consumers?
• How consumers really make purchase decisions
• How consumers are responding to worldwide technological innovation and increasing choice
• Using digital media to engage and influence – user-generated content, social media, online conversations and more
• The implications for brand communications