BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20080703T090000Z
DTEND:20080703T170000Z
LOCATION:Crowne Plaza London City
CATEGORIES:
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:
SUMMARY:Event - Advertising & Consumers
END:VEVENT
END:VCALENDAR