Crisis In A Wired World

Join PRWeek for the 4th annual PR Crisis Communications conference which will equip you with the skills and confidence to tackle any major or minor incident which threatens your organisation’s reputation in the 24/7 digital age.

Quickly Plan For & Quickly Respond To
CRISIS IN A WIRED WORLD
During Turbulent Economic Times

A One-Day Conference
24 November 2009, The Grange City Hotel, London
www.prcrisisconference.com

Book Before 8 October & Save £100 @ www.prcrisisconference.com

Identify how to monitor and control crises online and communicate with the media in the midst of crisis during unsteady economic times. Hear top speakers discussing cutting edge crisis case studies to gain crisis comms best-practice:

• MP Expenses Scandal: Hear insights in the biggest UK crisis of the year, how was the communications strategy managed?
• “Sachsgate”: Understand how the BBC manage global stories to avoid lasting damage to their reputation and gain insights into their crisis response plans.
• Domino’s and Youtube: Learn rapid retaliation techniques to stem an online crisis and understand how you begin to rebuild confidence in your brand after a major incident.
• Bra Wars: Find out how Marks & Spencer turned a negative social media campaign into a positive branding exercise and discover how to turn a crisis around.
• Tube Strikes: Transport for London discuss their crisis plans on communicating with the union and responding to the media in the wake of industrial action during a recession.
• Swine Flu: How did Procter & Gamble deal with an infected employee in the early stages of the pandemic? Discover how they handled an unexpected crisis, managed the media and protected employees.

New Interactive Format & Take-Home Tips:

1. Quiz front-line journalists and editors on handling the press in the midst of a major incident
2. Social media crisis: Communicate positively and stop the flow of bad news by mastering new media
3. Essential economic downturn plenary: Make the most out of limited resources and manage internal messages appropriately
   

Simulated Crisis Scenarios: What should you do first when a crisis hits? Ensure you know what steps to take. Create action response plans in our simulated crises.

Expert communicators share tangible crises communication tips and tools:

Vernon Everitt, Managing Director, Marketing and Communications, Transport for London
Donald Steel, Head of Press, BBC
Georgina Wald, Corporate Communications Manager, Domino's Pizza UK & IRL plc.
Dominic Fry, Director of Communications, Marks & Spencer
Marina Barker, Director of Corporate Reputation, Procter & Gamble UK and Ireland
Alistair Smith, Head of Media Relations, Barclays
Kevin Johnston, Media Relations Manager EMEA, United Airlines


For the full speaker line-up and programme details visit www.prcrisisconference.com