Brand Advocacy Conference

Create Positive and Measurable Buzz Through Your
Loyal Brand Advocates or Powerful Peer-To-Peer Marketing
A One Day Conference

27 November, The Selfridge, London
www.customermarketingconference.com

Turn Your Customers Into Your Marketers

Revolution’s 2nd annual Brand Advocacy Conference brings together 12 leading brands that have cracked the advocacy code.  

Dr Scott Gallacher, Director of Online and Partner Marketing for BSkyB: Hear how Sky have harnessed the power of social networking sites and consider how community advocates are affecting your brand
Jon Davis, VP Global Digital Marketing for Sony BMG: Tap into the psychology of your consumer and initiate advocacy through recommendation and loyalty schemes with Sony BMG
Kevin Milnes, Head of E-Commerce for National Express: Use National Express’s expertise to effectively track the buzz around your brand and measure your message reach with the latest metrics
Ian Armstrong, Customer Communications Manager, Honda: Contrast Word of Mouth with Word of Mouse and banish the myth that you cannot integrate traditional and online media in your WOM campaign with a “Hondamentalism” case study

Plus join Bebo, John Lewis, BT, Renault, the NSPCC, confused.com, USwitch and toptable.co.uk and learn how to bridge the gap between what works for your customer and what you are doing as marketers.