Global Marketing Strategy 2008

The entire world is changing.  With UK plc facing tough challenges it has never been a more important time to look at opportunites in overseas markets.

At this one-day international conference global marketing guru and bestselling author Svend Hollensen makes a rare appearance to the UK and reveals the secrets of how to expand internationally without tears!

Spend a whole day with Svend learning the the latest best practices in global marketing and developing your global marketing plans. Together with guest speakers he will be sharing examples of what works, what doesn’t and why, together with practical tips and approaches for how to compete effectively in global markets and take advantage of new opportunities in international markets.

Guest speakers confirmed include Will Ghali, Marketing Director of iconic beer brand Cobra Beer, Neil Stevenson, Marketing Director of the world’s global body for professional accountants, ACCA. The conference is Chaired by Stephen Cheliotis, Chairman of Superbrands Council.

Key topics that will be discussed include:

• The `brand new world` and why a global marketing strategy for your business is more important than ever before;
• How to select the right markets for your brands and ensure you avoid expensive mistakes;
• Why some brands win, why other brands fail and how to ensure your brands are winners in the global market, and avoid sinking without trace!
• How to understand the impact of your global marketing expenditure;
• How to design successful global marketing strategies for your business that endure and enable you to keep ahead of the competition;
• Discover the latest research based on live, practical successes in some of the world’s most respected companies ... and failures which sank without trace;
• Learn what works ... what doesn’t ... and why!
• Experience hands-on pragmatic advice from experts in global marketing strategy.

You will also have the opportunity throughout the day to interact network, connect and make new contacts over a networking lunch and post-conference reception. 

REGISTER TODAY FOR JUST £195+VAT AND SAVE OVER £200: