AOP Research Forum - increasing audience value & effectiveness

Event Description

As audiences splinter across multiple platforms and screens, the need for accurate, detailed media measurement has never been greater.  

Tickets are just £40+vat for AOP members - Find out more about the event and book your place online.

Yet integrating digital and traditional data is far from simple. And when it comes to making best use of the data that is available, are we really getting it right?  In this forum we ask, where does the future of innovative research lie and what is being done to realise it?
Speakers Include

    * Sue Gray, Head of Commercial and Corporate Research, Channel 4
    * Tim Cain, Head of Research & Insight, AOP
    * David Fletcher, Head of MEC MediaLab, Mediaedge:cia
    * Harry Davies, Team Head for Digital Marketing, COI
    * Gary Roddy, Research Director, GfK NOP

We also explore innovative research techniques and how they are being implemented to best effect.  

We will hear client and agency perspectives alongside publisher initiatives and examine what research agencies are doing to drive insight harder.

We ask: how is cutting-edge research increasing the value of online audiences? And what are the essential metrics that prove ROI?  How will future research into online audiences look?

Who Should Attend
Marketing and Research Directors and Managers, Business Development Leaders, Strategy Planners and Publishers, along with anyone else using insight to develop their business proposition online.

Tickets are just £40+vat for AOP members - Find out more about the event and book your place online.