Future of the Media Agency

 Find out what the future holds for media agencies from some of the key players in the industry.

 The first session will look at:

How do you persuade advertisers to keep spending in tough times?

Other than price, can clients differentiate between the agency networks?

How can media buying margins increase?

Can agencies see off the threats of procurement, auditor-power...and Google?

How can the industry continue to attract the best people?

 After a short break the discussion will examine trading:

How do you get the ear of an agency these days?

Briefs and plans - does anyone have time?

Is there really any such thing as media neutral?

Is it all about deals?

How can last minute work for both parties?

Will trading systems and opportunities systems play a greater role in the future?

 Panellists confirmed so far include:

Nick Manning, chief operating officer at Ebiquity;
Mark Read, strategy director at WPP;
Greg Grimmer, partner at Hurrell Moseley Dawson and Grimmer;
Paul Phillips, managing director at AAR;
Nigel Morris, CEO at Isobar;
Chris Locke, managing partner at VivaKi;
Andy Barnes, sales director at Channel 4;
Jane Wolfson, head of non-broadcast at Initiative.

 

Book now at seminars.mediatelgroup.co.uk