SEO (Search Engine Optimisation) Skills Accelerator

Over 50% of all online ad spend is on search: £2 billion in 2008, yet the majority of traffic on a search results page is funnelled into the natural search results!

More and more marketing and agency staff are being asked to take on SEO tasks. The lure of great ROI, coupled with the current economic situation, means that many businesses are making SEO their No.1 priority. Can your business really afford to not be proficient in SEO?

This session will also give you a detailed insight into how Google works. The majority of traffic from Google goes to the natural search positions, this can be over 90% in industries like media. Google is becoming the operating system of the internet, people use the toolbar as they used to use the browser, this module will give you the inside information on how to make Google work for you!

Summary of key outcomes:

• Learn how to drive traffic to your website through an effective natural search strategy
• Hear how search engines like Google work
• Learn how to integrate natural search into the marketing mix
• Gain an understanding of how SEO is so integral to influencing consumers
• See how to measure SEO progress
• Hear how to assess your competitors SEO capabilities
• Understand how SEO can impact on reputation and ways of managing it’s impact