Informedia India Proudly Presents

        Mapping Customer Intelligence – Know Thy Customer
   25-26 September 2008| Hotel J W Marriott, Mumbai, India

This exclusive conference will provide the industries a genuine competitive advantage to be gained from recommending the right thing to the right customer at the right time - and that's the most important aspect of CI and one-to-one marketing. After all, the customer who's offered exactly what he needs at the right time is more likely to make that purchase from that organization than if he had to shop around to find it.

Topics for discussion will include:

 ·               Principles, practicalities, measurements, analysis and the bottom-line effects of CI
·               How to measure its (CI) effectiveness in reality?
·               How to predict the effect of an investment in CI will have on the future of the business?
·               Innovative and technology driven way of conducting CI
·               CI in the sector, the product, the service and the period of analysis
·               Quantifying the responses generated and validating the relevance of the same
·               Forecasting the future trends
·               Customer segmentation and lifetime value analysis
·               How does CI helps its customer lifestyle and behavior  profiling
·               Realizing study based ‘product preferences’
·               Cross-selling and up-selling the products and services
·               Customer retention campaigns
·               Analyzing the results 

What you will Gain: 

Þ    The delegates will get all the facts, figures & practical help they need surrounding the over all integration and application of CI
Þ    The detail discussions will also focus on best practices, concepts, technologies, models and the latest tools and innovations in marketing
Þ    Expert guidance from dozen of marketing thought leaders worldwide
Þ    How to gather and use customer data to increase customer profitability, reduce churn, and to monitor and increase the customer frequency and spending 

           Book Your Seat Now!
          Email: Jayesh.kanaskar@informedia-india.com