Web 2.0: Opportunities and Threats

What is Web 2.0? What does it mean for publishers and marketers? And how do you make the most of the technologies it encompasses?

This course will help you cut through the jargon and the hype.

You will get a realistic understanding of what you can expect to achieve using:

• blogging
• news feeds
• podcasting
• social media.

You’ll also learn about the risks involved and how to avoid practices that could see you branded as unethical.

The course assumes no prior experience or technical expertise. However, by the end of it you’ll be confident in dealing with those responsible for technical implementation.

For more information, please visit The Publishing Trianing Centres website www.train4publishing.co.uk, email publishing.training@bookhouse.co.uk or call us on 020 8874 2718 and we'll be more than happy to talk to you.

Price: £365+VAT *

* Discretionary discounts available for people who have been made redundent, recent graduates and freelances. Please see our website for more details.