Social Marketing: Changing public behaviour through communications

Wed 27 Jan 2010
2:30 PM to 5:00 PM
St Alban's Centre

On the agenda:

- Stepping down from the soapbox – innovative approaches to changing public behaviour, including a look at the most successful charity campaigns
- The ripple effect – key indicators and resources for measuring the effectiveness of a behaviour-focused campaign

This conference is part of the Inspiring Communications conference series and includes stimulating panel discussions, inspiring presentations from senior charity sector figures, practical workshops and opportunities to network. To find out more about the series please visit: www.charitycomms.org.uk/conferences