PR and the Media

PR and the Media 2010

A One-Day PRWeek Conference, 24 February 2010, The Grange City Hotel, London,

www.prandthemedia.com   

Adapt To Survive Today’s Flooded & Constantly Evolving Media Landscape

Forge Strong Relationships, Consistently Offer Relevant Stories And Effectively Engage With All Of Today's Media Platforms

Book your place & save £100 before 14 January

Whether you have been in the business for 5 minutes or 50 years, the speed at which media is changing means that you cannot rely on old knowledge to ensure your stories are noticed in a busy news market.

Join PRWeek for this unique opportunity to get to grips with today’s media:
 

1. Explore the massive impact digital has had on the media landscape to better understand current trends and identify what changes would improve your PR strategy
 

2. Where and how are the media picking up their stories? Identify how social media is affecting the way in which media professionals are finding editorial content
 

3. Identify what today’s media professionals want from PROs and establish how best to pitch to them in the current landscape
 

4.  What makes news newsworthy? Ensure you supply relevant, timely & creative stories which meet the needs of the media and aren’t deleted
 

5. Print, TV, radio: explore how traditional media is adapting to changes in the landscape to identify new opportunities for coverage
 

6. Discover effective methods for measuring and evaluating the success of your media campaigns to ensure you are getting the best coverage

 
7. Gain best-practice advice from brands in your sector on maintaining sustained coverage to develop a successful, integrated strategy and the brainstorm innovative techniques together in your sector

 
8. When disaster strikes in a 24/7 media world how should you manage the myriad of media outlets to fight the fire and stop the flow of bad news?


9. What is the future of media relations in the wake of new opportunities to communicate messages?

Plus learn through exciting format innovations:

 - Media insight snapshots looking at building relationships & ensuring stories are relevant
 - A Practical online demonstration showing how media use social media
 - A practical crisis scenario exercise
 - A global keynote on the future of media relations
 - Sector-specific brainstorms
 - Keynote plenaries and interviews


Why attend this PRWeek conference in particular?


Hear cross-sector perspectives from leading brands who are excelling in their media relations strategies and directly from top media professionals
Gain the opportunity to ask media professionals your particular questions

With confirmed speakers from The Guardian, Daily Mirror, Sky News, Unilver and Diageo, among others.