Fighting The Credit Crunch By Driving Brand Value Through Consumer-Enticing Promotions, Value-Added Incentives & Retail-Focused Pricing

BOOK BEFORE 25 SEPTEMBER & SAVE £100 @ www.creditcrunchmarketing.com

As the price wars rage on, the most valuable weapon to wield is brand value.

In today’s brutal economic climate, it is fundamental that you ensure your brand maintains its value whilst simultaneously driving promotion and pricing strategies that fight the impact of today’s economic downturn.

Hear from Innocent Drinks, McDonald's, Mars Snackfood, The Co-operative Group, Pomegreat , Lush and more.

BOOK BEFORE 25 SEPTEMBER & SAVE £100 @ www.creditcrunchmarketing.com.

Drive tangible value and maintain sales volume by delving into consumer behaviour:
Identify the true impact of the credit crunch on consumer spend by understanding customer perceptions of ‘value’: ensure your brand prospers within today’s difficult times.

Deliver pricing and promotion strategies that satisfy consumers whilst maintaining brand value:
Explore the promotional and pricing strategies that encourage consumers to buy, and examine the limits of promotional offers to avoid erosion of your brand value.

Create added value for consumers through non-price led brand and product appeal:
Assess the strength of premium products in today’s value-focused market, and explore the impact of ethics, environment and provenance on brand appeal and consumer spend.

Manage the challenge of passing on costs between brands, retailers and consumers:
Gain essential insights into how brands can cut retail costs whilst simultaneously maintaining profits, and realistically explore how to cope with passing on today’s price increases.

Gain exciting, timely insights from leading brands including:

INNOCENT DRINKS -Giles Brook, Commercial Director

MCDONALD'S - Lucy Gleeson, Business Insight & Strategy Manager
(identified as one of Marketing’s Power 100: Next Generation)

THE CO-OPERATIVE GROUP - Deborah Robinson, Director of Food Retail Marketing

THE BLACK FARMER - Wilfred Emmanuel-Jones, CEO

LUSH - Sarah McCartney, Head of Brand Publications

METHOD - Tom Fishburne, Head of Marketing

MARS SNACKFOOD - Simon Maclean, Category Strategy Controller

JONES KNOWLES RITCHIE - Andrew Knowles, CEO

POMEGREAT - Rob Sutton, Marketing Director

As today's price wars rage on, counteract the credit crunch with sensational brand value that accelerates profit.

Book now - SAVE £100 BEFORE 25 SEPTEMBER - visit www.creditcrunchmarketing.com.

Please call +44 (0)20 8267 4011 with any queries.