How to Maximise Digital ROI - Using Analytics and Optimisation

The UK’s leading provider of digital marketing training, UTalkMarketing, have partnered with Business Marketing Online (BMON) to create a bespoke training day tailored to UK-based businesses in the industrial, scientific and wider business sectors. The training will show you how to use analytics and optimisation to improve your digital ROI.

UTalkMarketing have a reputation of excellence, having successfully trained big brands such as Time Warner, MTV, CNN, Telegraph and Vodafone. They pride themselves on practical training that delegates can use as soon as they get back to the office.

With the recent announcement that internet ad spend has overtaken TV spend for the first time, there’s no better time to learn about digital marketing.

Analytics and Optimisation are two key areas in the digital arena and it’s essential that you are not just throwing money at digital, without analysing and optimising your campaigns. 

The day will begin with an introduction from Chris Rand, Director of BMON. As founder of Engineeringtalk back in 2000, Chris has extensive knowledge of the industry and has been helping professionals with their online marketing for many years. 

The rest of the day will run by Niall Mckinney, ex CMO for lastminute.com and CEO of UTalkMarketing.  Google will be finishing the day off with a Q&A session so that you can get any of those burning questions answered (TBC). 

Key Learning Outcomes: 

• Understand how to put together an effective web measurement programme
• Learn how to get the most out of top analytics and optimisation tools e.g. Google Analytics
• Learn how to analyse web traffic to identify your most valuable customers
• Learn how to test and track your marketing to double your ROI, fast
• See how to test website content to maximise lead generation
• Learn how to define your key performance indicators
• Understand how to create a digital marketing dashboard that works for you
• Leave with a detailed understanding of different metrics approaches
• Get access to the latest brand tracking and optimisation case studies

Location: Milton Keynes 

Price: Tickets are prices at £400 which covers the full day including lunch and all refreshments. If you book before November 6th, you will receive a 20% discount just quote ‘E11009’ at time of booking.  

Strictly limited places so book your ticket now!

Email daniel@utalkmarketing.com or phone 020 7300 7333 to book your place.