Information Management Solutions (IMS 2008)

• Online reputation management
• How blended search can change your brands reputation
• How companies are using Twitter effectively to engage and interact with their customers
• Monitoring and analysis of social media
• Effectively measuring ROI on social media marketing
• Information capture within a network
• Privacy - managing what information gets out about your company
• Viral marketing - how to plan a social media strategy. Good and bad examples
• Using social media to drive web traffic and raise exposure of your company
• Social Media Optimisation
• Data portability (ie who captures and manages your data, and how do they do it?)
• Faster adoption of technology
• How to use social media effectively to engage with your clients and increase the reputation of your brand
• Social Media for political parties and governmental institutions
• Whose job is social media?
• Employee policy regarding social media

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