Vietnam Youth Marketing

Thu 12 Nov 2009 to Fri 13 Nov 2009
9:00 AM to 5:00 PM
InterContinental Asiana Saigon, HCM City, Vietnam

Internet Savvy. Rebellious. Cool. Open-minded. Meet today’s Vietnameseyouths who are growing up with their own set of ideals and beliefs. The 8x and 9x generationshave different lifestyles, interests and needs, which makes it even more diffi cult to createyouth buy-in. Hence there is a crucial need for marketers to understand the psyche of thevarious youth segments and tap on the right channels to create the spark and connectionwith this new digital-age generations. Can you keep up with the fast-changing tastes of youth and stay ahead of the game?How can you rejuvenate your brand and turn it into YOUTH ICON?Do you know which strategies work best for your company to engage youth? This 2-day “Vietnam Youth Marketing” conference packs a punch with case studies fromleading youth brands such as Pepsi, Kotex Style, Dutch Lady, Aquafi na, Megastar, CocaCola, Lacvert Essance, Nescafe 3-in-1, Close Up and more on how they have successfullycut through the clutter and struck a chord with the young consumers. Rev up your youthmarketing quotient by translating these insights into actionable strategies for your company. Hear seasoned marketing experts debate over the effectiveness of traditional versus newmedia channels to connect with youth. This is also your chance to hear from the 8x and9x-ers on what resonates with them and what switches them off. Gain exclusive insights intotheir daily lives and online persona and tailor your strategies to hit on the right touch point

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Event Details

Event URL:	view website
Date:	Thu 12 Nov 2009
To:	Fri 13 Nov 2009
Time:	9:00 AM to 5:00 PM
Venue:	InterContinental Asiana Saigon, HCM City, Vietnam
Address:	39 Le Duan Blvd. District 1 Ho Chi Minh Vietnam Ho Chi Minh N/A