Additional Information
Content
Ralph Lauren hunts agency for B2B marketing
Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business-to-business marketing.
Ralph Lauren: Autumn/Winter 2013 ad campaign
The luxury brand has been in contact directly with agencies inviting them to compete to handle its marketing communications within its wholesale channel.
The brief involves branded marketing to Ralph Lauren’s retail partners such as Asos, Harrods, Selfridges and El Corte Ingles. It does not involve work on the Ralph Lauren website or consumer advertising, which is looked after in-house.
Ralph Lauren recently announced it would close its high-end college wear label, Rugby, by the end of 2013, to focus on its core lines in the upper end of the market.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
