Just Eat enters ad character in by-election
Just Eat, the takeaway food ordering service, has entered one of its advertising characters into the Corby by-election.
Mr Mozzarella: Just Eat ad character
Mr Mozzarella has featured in two ads in Just Eat's new campaign, which shows a group of chefs he leads taking on foodies with the message, "Don't cook, just eat".
The by-election, which takes place on 15 November, was prompted by the resignation of Conservative MP Louise Mensch.
The character is campaigning as an independent on behalf of the Don’t Cook Party, which has been registered as an official party with the Electoral Commission, according to Richard Murfitt, head of brand marketing at Just Eat.
Murfitt claimed the idea of entering the election, which builds on the brand’s manifesto-type marketing and TV advertising, had come out of people within the business.
"This is our first foray into politics," he said. "It’s a kind of suck it and see approach."
Murfitt will be spending the next two weeks in Corby helping the campaign, which will aim to win publicity by offering facepainting of ‘Mr Mozzarella’ moustaches and rickshaw rides.
Just Eat has created a Don't Cook Party website to engage people with the campaign, and will soon offer the ability to make a donation to the party via the website.Follow @DanFareyJones
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Traffic Manager Blue Skies Marketing Recruitment £35000 - £45000 per annum, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...