Features

Campaign Promotion: Long copy's not dead - it's just going underground

Mike Moran, the managing director of CBS Outdoor, salutes the craft that refuses to lie down and die.

The Marketers' Wishlist

Despite the changing economic and media environment, the agency model remains and it has to work harder to deliver. Anne Cassidy discovers that teamwork, great ideas and even passionate debate are what today's leading clients demand.

The Work: Private View

CREATIVE - Nick Bell, Unilever global creative director, DDB

Diary: Web witter

On BT's latest ad by Abbott Mead Vickers BBDO, created after the public voted on Facebook to decide the outcome of the cliffhanger (from Campaignlive).

Diary: Double trouble for CHI

Unless you've been living in a cave recently with no contact with the outside world, it probably won't have escaped your notice that The X Factor is back on our TV screens.

Diary: A groundbreaking trip

Tamsin Davies at Fallon is your stereotypical senior planner - always the first to find fault.

Diary: Morality in advertising?

Diary was very touched to hear a heartbreaking tale of a former JWT employee trying to make amends for some minor expense fiddling that took place more than 50 years ago.

Diary: The strange life of Brian

The internet has a great ability to make stars out of regular folk and, this week, Brian, a 27-year-old automotive manufacturer, has had adland in stitches after composing a letter addressed to "All of Advertising and Marketing", pleading for an end ...

Diary: O&M is adland's Gaga

In the week that Lady Gaga hit the headlines for becoming the most-followed celebrity on Twitter, Ogilvy & Mather managed to score a personal triumph of its own on the social networking site by surpassing the 30,000 mark.

Diary: twitterati - A week in the life of ... Jeremy Langmead, Editor, Esquire

#jeremylangmead

Diary: Water-cooler monitor

Diary: Pick of the week - Publicis London/Renault

Matt Williams is pleased to finally be speaking about a Renault campaign in a positive light after viewing the "Megane Experiment" work by Publicis London:

Diary: Turkey of the week - In house/Sominex

Anne Cassidy wishes she had slept through the latest ad for Sominex, the herbal sleep remedy, which was created in-house:

Brand Health Check: BT Vision

The TV platform's £30m push touting its new Sky Sports offering has fallen flat.

Launching the Honda Dream Factory

Amplify founder Jonathan Emmins reveals the thinking behind an innovative new campaign to promote the launch of the Honda CR-Z.

The power of the crowd

In the wake of the recession, consumers are banding together to get price reductions on a growing range of products. Nicola Clark asks whether group buying is just a form of discounting or a real shift in consumption.

The mother of all online opportunities

Brands might be wary of partnering parenting sites, but engaging with the nation's mums can change perceptions and reap rewards.

Profile: A practical brand-builder

Rob Murray, marketing director at Wickes, is driving a change in culture as well as fortunes at the DIY retailer.