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Marketing Leader of the Year poll - only one day left to vote!
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Creating culture
Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.
Where did you get that name?
As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.
O2's Ronan Dunne: "Your brand should lead your company"
The chief executive of Telefonica UK shares his business and life learnings.
Made in adland
Advertisers know how to make people want things, but what about when agencies try to make things people want?
How to ... motivate staff if the salary pot runs dry
If your company is one of the many that have put a cap on salary increases (read low or no pay rise), you'll need to get creative to hold on to your current staff.
Is there an algorithm for creativity?
Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Nxt Gen 2013: future CMOs reveal their career tips
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Joanne Looby, Diageo
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...
Rachel Eyre, Barclays
Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star a...
Lucy Clark, HJ Heinz
Position: senior brand manager, HP Sauce, Lea Perrins and BBQ, HJ Heinz Date of Birth: 19/08/1986 View Lucy's LinkedIn profile Having joined Heinz on a graduate placement scheme, Clark quickly landed a brand manager role on the flagsh...
Dan Sherratt, Gocompare.com
Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The vo...
Charlotte Oates, DMG Media
Position: marketing and communications manager, DMG Media Date of Birth: 21/02/1990 View Charlotte's profile on LinkedIn Working within the new ventures division of DMG Media, the consumer-media business of DMGT, with joint responsibil...
Dan Robb, Sony Europe
Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of Birth: 03/07/1983 View Dan's LinkedIn profile With responsibilities spanning Sony Europe s Professional broadcast products and a budget of 3.5m, Rob...
Amy Hinsley, Asda
Position: head of broadcast and digital advertising, Asda Date of Birth: 05/10/83 As the marketer who led last year s controversial Christmas campaign, Hinsley is a key marketing force at the supermarket. She can also be credited with bringing...
Jessica Reading, LateRooms.com
Position: director of marketing and user experience, LateRooms.com Date of Birth: 20.8.81 View Jessica's profile on LinkedIn Describes herself as: Loyal, honest, dynamic. Q: How are you changing the media channels you use to better ...
Alex Packham, Now TV
Position: social media manager, NOW TV (BSkyB) Date of Birth: 28/02/1990 View Alex's profile on LinkedIn With a remit that covers managing Sky s on-demand TV service, Packham leads the brand s social-insight programme, implementing big cus...
Arron Child, Microsoft
Position: Internet Explorer Marketing, Microsoft Date of Birth: 23 July 1985 View Arron's LinkedIn profile As part of the Internet Explorer marketing team, Child is responsible for marketing campaigns for Internet Explorer and Windows L...
Course Deconstruct: The IDM Diploma in Digital Marketing
Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as...
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