Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.More
Speed Communications director John Brown talks client behaviours he can't stand.
On 8 April, South Africans took to the voting polls to celebrate 20 years since this country's first free and fair elections. A lot has changed in that time. A lot hasn't. But what about the advertising industry?
The nominations for this year's D&AD Awards demonstrate how agencies from all over the world are now capable of creating so much more than routine ads. Here, Laura Jordan Bambach dissects some of the most intriguing.
I m the chief marketing officer of a Chinese-owned brand, new to the UK. We ve got a great agency, a wonderful relationship and a cutting-edge campaign, but I m worried. The owners are due in the country next month and have asked to visit the agency ...
Two years ago, my agency, London Advertising, was offered a loan facility of £4 million to buy a social media shop to grow our in-house "digital" capability. Being adverse to debt, my business partner and I thought we should do something a tad more c...
Having been hailed for her "understanding" of advertising on her appointment as the Culture Secretary in 2012, Maria Miller's protracted departure from the post last week showed two other less-welcome qualities that critics often associate with the i...
On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...
As the first quarter of the year came to a close, we were again reminded of the high-stakes (quite literally, with a billion dollars of media spend changing hands in a single week) game being played out at the very top of the advertising and media in...
Something unexpected happened at Newsworks' Shift event last week. And it was not the news that John Lewis spends twice as much on press ads than it does on TV.
We are a culture of brands: personal brands being built and nurtured through social media, "selfies", and documenting life's every moment. It's become quite personal.
The issue of trustworthy content, and a constant drumbeat of assertions that it must be protected at all costs, is hardly novel territory for the PR industry.
Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.
Gmail recently rolled out additional changes to its inbox that could have implications for marketers, including an unsubscribe link next to the sender's details in the head of an email.
Sarah McGhie, head of PR at Domino's Pizza, was on thin ice after a mischievous celebrity was caught on camera 'beheading' Mickey Mouse...
As the economy starts to recover, shifting your mindset to an abundance mentality will allow you to make the most of opportunities to expand your client portfolio.
Hilary Cross, director of external affairs at Macmillan Cancer Support, explains why it is important that she makes a difference.
Many years ago, I lived on the West Coast of America and people felt compelled to tell me about their feelings. It was there that I first heard about the idea of learned helplessness. It's a concept from psychology, apparently, first identified by Ma...
User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.
Did you ever wonder why Germans are so goddamn successful? The answer is actually quite simple. Because we want to be. Not funny? Yeah, but that's exactly the point. Get rid of any kind of humour and you will experience success made in Germany.
As the seemingly prosaic (but supposedly significant) Smart Meter Central Delivery Body was apparently sending gifts of Guinness, Red Bull, crisps and biscuits to the four agency consortiums that it had selected to pitch for the £85 million ad busine...
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