Additional Information


Content

Features

 

Seven lessons for communicators in the #IceBucketChallenge

The #IceBucketChallenge has turned into a social media snowball. It's gaining tremendous traction - more than $15 million in donations to date, according to Time, and 1.2 million videos on Facebook and counting.

More

Related stories

Latest features

Global viewpoint from New York

The creative energy of New York comes from the tension of its extremes: artists and capitalists; filth and beauty; past and future. And it's just those extremes, staring each other down, mingling and breeding, that I think makes it the best place on ...

 

On the Campaign couch

A team at my agency were recently (though not too recently; I m not stupid) given Turkey of the Week for an ad they made. They re pretty cut up about it. What s the best way to console them? This presents you with the perfect opportunity to get in...

 

There's no point yearning for the past because our future is brighter than ever

Nostalgia ain t what it used to be. Can we all stop with the tales about what media used to be about, please? Some say: the art of the media agency used to be to find the perfect spot for a TV ad. I say: this is targeting the right audience at the ...

 

Tech viewpoint on Oculus Rift

With the completion of the Oculus deal, Facebook has possibly signalled the advent of the next big wave of digital advertising; one that has been impossible to miss: smart wearables, the Internet of Things, Google Glass and so on. It would be silly, ...

 

Of course media agencies can do content marketing - it's a natural step for us

What is the role of today s "media" agencies? One topic that has arisen is whether they have the credibility, capability or creativity to be serious players in the area of "content marketing". I see it as a natural evolution. Our role has always be...

 

Jones' exit provides a lesson in culture preservation

With Gwyn Jones' surprise departure from Bartle Bogle Hegarty - the only employer that he has ever known - industry chat has turned to whether the special covenant that Publicis Groupe promised when it fully bought out the shop still stands.

 

Can Dare finally recapture the spirit of its success?

Like quite a lot of people much smarter than me, I completely screwed up over Dare.

 

What planners can learn from Clint Eastwood

Be an outsider, put the hours in to become an expert, collaborate with the best talent around... these are all things that can be applied to the planning discipline, Bridget Angear writes.

 

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat. Few predicted that rabbit would be Lord Chadlington himself.

 

A time for reflective silence. From advertisers too

Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a though...

 

Global viewpoint from Hong Kong

In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in soc...

 

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

 

On the Campaign couch

A client has asked me if her nephew can do work experience at our agency. We re fortunate to have more applicants than we can take on. Is it wise to deny her preferential treatment and not let her kin jump the queue? I used to hate it when clients...

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

On the creative floor: Neogama/BBH São Paulo

Alexandre Gama wanted Neogama/BBH's offices to tell the agency's story, which meant starting from scratch and calling on Brazil's top architects and graphic designers.

 

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 

Post-POG, the mega-deal spotlight shifts over to IPG

Well, that's it.

 

Global viewpoint from Hamburg

What does the word independent mean to you? For years, I grew in the fertile environment of London's digital agencies, so I can't read the word without seeing the smiles of suddenly rich agency founders as they hand the keys for their funky empire to...

 

Tech viewpoint on personalisation

It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...

 

Ad business needs more like its rebel with a cause

A recent reunion at my village school was a reminder of how much your earliest years shape you. I once made a stab at a career in advertising, but it finished before it began - me having been stumped by the second question on Young & Rubicam's 1994 g...

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^