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TV or not TV: Should challenger brands resist the lure of TV advertising?
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
Exploring licensing's new gaming frontier
The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.
Brand Health Check: Fitness First
Despite market leadership, the health-club chain is weighed down by debt.
Turkey of the Week - Saniflo
Ian Darby is struggling to believe that the new Saniflo commercial isn't a joke:
Pick of the Week - Saatchi & Saatchi, T-Mobile
Anne Cassidy is amused by T-Mobile's latest ad from Saatchi & Saatchi:
The envy of adland
Male adlanders will be encouraged by the news that Scarlett Johansson has fallen for one of their kind.
Prest bristles with rage
It was amusing to see The Sunday Times Style Magazine jumping on our random "beards in advertising" bandwagon with a feature called "How to get a head in advertising".
'Allo 'Allo 'Allo
The more observant readers of last week's Campaign might have noticed that VCCP has hired two proud Frenchmen as creative directors.
My Desk: Steve Henry
This is my favourite room in the flat because, unlike the rest of my life, it's not hopelessly over-cluttered.
Brand barometer: Social media performance of Müller
A look at the performance of Müller in social media over the past four months.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
Do consumers really care about eco-packaging?
Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.
Pick of the Week - 18 Feet & Rising/LoveFilm
Ian Darby is shaken and stirred by 18 Feet & Rising's spot for LoveFilm:
The daredevil of media
Cormac Loughran, the chief marketing officer at Aegis Media, has had a flying start to his time at the group.
A wax just isn't enough
Sending a YouTube video of a bikini wax session wouldn't be the first idea that would spring to mind to attract a potential employer's attention.
The Office, Tory-style
Prime Minister David Cameron has a trick up his sleeve to get the country out of the economic downturn - giving vacant government offices to small businesses to help them grow.
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