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Healthcare: The Week in Healthcare
HIV firm calls in Just Health
Just Health PR has been charged with helping ViiV Healthcare, which is dedicated to treating HIV, drive a political and PR campaign to explore options for the future treatment of the virus. The company has also launched a pro-bono healthcare academy, offering free training on lobbying, campaigning and PR for health charities in 2012.
Maggie's, a cancer charity, has brought in The Good Agency to attract donors after a three-way pitch. It will devise a campaign strategy and develop a retention programme and fundraising products.
Fleishman-Hillard London has appointed James Selvey and Cara Thomas as account executives. The appointments follow four others since the start of the year after '18 months of sustained growth in healthcare', according to MD Richard Kanareck.
90TEN Healthcare has appointed Rena Radia as account manager from WCG.
The Health Foundation charity is inviting companies to devise a comms strategy for its Changing Relationships programme, which aims to improve relationships between health service providers and users. The deadline for bids for the £150,000 account is 8 May.
This article was first published on prweek.com
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