We'll Call You: Starbucks
Mole was keen to find out more after reading reports that the chain paid just £8.6m in UK corporation tax over a 14-year period, and none in the past three years.
Starbucks Good morning. How can I help you?
Mktg I’m concerned about all the reports I have been reading that Starbucks has not been paying much tax. Is this all true? Also, I have been struggling to get through to your customer care line this morning, which has been annoying.
Starbucks What can I tell you, we have been kind of busy this morning. Sorry. Yes, we have had a lot of publicity at the
Mktg OK, so why all the bad
reports. Is it not true?
Starbucks Hey, I am not qualified to go into the nitty gritty of it all, but we do pay tax. One thing I can suggest is to go the Starbucks website, which maps out some of the issues. That is definitely worth a read. The other thing to mention is that Starbucks continues to invest and create jobs in the UK.
Mktg So, will there be a change in Starbucks’ approach to tax?
Starbucks I don’t know about that. What I do know is that we are working hard and will continue to do so. I am a US citizen and I pay my taxes. I can see why tax is such a big thing, it really riles me, but Starbucks does pay tax in the UK.
Mktg It seems as though you are just the latest whipping boy out there, following on from News International, the BBC and Facebook.
Starbucks Yes, you are right, It is Apple, then someone else, then someone else. It is just how these things pan out. Anyway, if there is anything else we can help you with, remember all you have to do is pick up the phone.
Mktg OK, that is good to know. I’ll have a look at the Starbucks site and see if I can get some more information. Thanks.
VERDICT: 8 out of 10
The call-handler didn’t shy away from any of the questions and never resorted to stock answers. He seemed genuine, went into detail and came across as charming, rather than a cold corporate voice.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...