My secret work weapon: Music gets me in the right frame of mind for meetings
Guy North, marketing communications director, Freeview
It's my iPod, and having a song for every occasion on it. I have to play lots of roles in my position.
With the Freeview team I have to be a leader and a source of inspiration, sometimes calming and reassuring; with the board and shareholders, I need to be influential and strategic; with agencies I must be creative, and so on.
It means that I need to be quite different in my mood and focus from one meeting to the next. I find it incredibly helpful to listen to a particular track that gets me into that mentality.
I've always used music in this way - it comes from playing a lot of sport - and I like to reflect before going to a big meeting.
If I want to get fired up, I'd listen to, for example, Something Better Change by The Stranglers. If I need to be upbeat, then it would be something like Have a Nice Day by Stereophonics, or if I need inspiration, The Impossible Dream by Andy Williams. I have eclectic taste.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Content Marketing and SEO Manager Lynda Up to £40,000, Central London
- Partnership Manager Movember Competitive, Clerkenwell, London (Greater)
- Head of Digital Operations Macmillan Cancer Support £50,000 - £55,000 +Benefits, London (Central), London (Greater)
- Digital Delivery Manager Cancer Research UK £35000 per annum + + excellent benefits, London
- BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital Judi Patton £22K-£55K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- Senior Account Manager The Great & The Good £35000 - £40000 per annum + great benefits , London