Additional Information


Content

My secret work weapon: Music gets me in the right frame of mind for meetings

Guy North, marketing communications director, Freeview

Share this article

It's my iPod, and having a song for every occasion on it. I have to play lots of roles in my position.

With the Freeview team I have to be a leader and a source of inspiration, sometimes calming and reassuring; with the board and shareholders, I need to be influential and strategic; with agencies I must be creative, and so on.

It means that I need to be quite different in my mood and focus from one meeting to the next. I find it incredibly helpful to listen to a particular track that gets me into that mentality.

I've always used music in this way - it comes from playing a lot of sport - and I like to reflect before going to a big meeting.

If I want to get fired up, I'd listen to, for example, Something Better Change by The Stranglers. If I need to be upbeat, then it would be something like Have a Nice Day by Stereophonics, or if I need inspiration, The Impossible Dream by Andy Williams. I have eclectic taste.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^