Additional Information
Content
Campaign Media Awards 2012 - Best Public Sector & Charities Campaign: British Heart Foundation
PHD knew that CPR is one of those things people feel they should know, but don't, so the aim here was to remove any barriers to learning how to save someone's life.
British Heart Foundation
Google’s BrainJuicer research shows that where both emotional messages ("people will die") and rational messages ("this is how to save someone") are required, digital content is more effective when focused on the rational.
A long-form instructional film was posted on YouTube featuring Vinnie Jones from Grey’s British Heart Foundation TV ads. The BHF website also offered further content, including a mobile app that helps you practice hands-only CPR, all backed by PR and social media management.
Forty-two million people over the age of 15 saw the TV spot, while 2.1 million also sought out the full-length version online. PHD also believes the campaign has saved at least 27 lives to-date.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
