Additional Information
Content
Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers
Goodstuff's brief was to reposition the Ann Summers brand for a new audience whose perceptions are outdated and having a negative impact on the business.
Ann Summers
The agency’s idea was to showcase Ann Summers lingerie in an epic TV ad event and give customers the chance to appear in it.
A competition was launched around the country to select ten women to take part in a film showcasing the lingerie which ran in the season finale of The Only Way Is Essex.
More than 4,000 women entered the competition, 1.6 million saw the TV event, retail footfall was up 16 per cent year on year in the week after transmission, and sales of the most high-profile product line rose by 53 per cent.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
