Things We Like
Esquire working with Woodford Reserve
We love hearing about a clever strategy for getting the most out of quality magazine editorial for advertisers. UM London has come up with an inspired partnership for Woodford Reserve, which subtly weaves itself into an editorial roll-fold on the search for the great American cocktail. The four-month partnership sees Esquire joining Woodford Reserve’s brand ambassador, Tom Vernon, on a road trip across the US to find the most unusual and iconic bars serving the best cocktails. We are certain this campaign will leave Esquire readers feeling like Don Draper.
Pope Benedict Tweeting
We chuckled heartily when we read this week that Pope Benedict was getting his own Twitter handle,
@pontifex. Not just because there is something innately amusing about the Vatican clunking into action to use new-age media to spread its message, but because the 85-year-old apparently wants to use Twitter to "reach out" by creating Tweets that will be translated into eight languages. We’re impressed that, aside from his willingness to embrace social networking, the Pope is using lingo that is traditionally the preserve of Californian hippies. Next, we’ll be hearing that Pope Benedict wants his own TV show on Sky.
The Daily’s closure as a useful lesson
While the closure of Rupert Murdoch’s iPad newspaper, The Daily, may chill the bones of any publisher investing in digital products, we think it was a bold move to create the app in the first place and a bolder move to accept it hasn’t worked and move on. As the digital gurus say: fail fast.
Comparethemarket.com’s Coronation Street idents
We enjoyed VCCP’s teaser ad for Comparethemarket.com’s new sponsorship of Coronation Street and the actual idents are equally entertaining. The agency has created 28 vignettes featuring the meerkat mascots in well-known locations from Weatherfield. Idents can wear thin after repetition, but this campaign could run and run.
And one thing we don’t…
Leveson not doing his research
We support The Independent in its ridicule of Lord Justice Leveson who, in compiling his report, relied on Wikipedia as a reliable source of information without checking the facts – something he criticises the press for doing. Leveson wrote that the three founders of The Indy were Andreas Whittam Smith, Stephen Glover and Brett Straub. Who is Brett Straub? The Indy has discovered that, in October last year, someone with a Californian IP address took out the name of Matthew Symonds (the real third founder) and replaced it with Straub’s. This was only corrected two weeks ago, explaining how it crept into the Leveson Report.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...