Additional Information
Content
Marketing's Experiential League 2011
In March, people passing through London's Victoria railway station had the chance to interact with Lynx 'angels' through a digital video billboard. When someone walked on a Lynx marker located on the station concourse, the angels 'fell' from the sky, and interacted with whoever was standing on the marker, live on a big screen.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Latest jobs Jobs web feed
- Head of Digital Vax Competitive + Excellent Benefits, Central Birmingham
- Group Brand Manager: Lucozade Sport GSK Competitive salary and benefits, Brentford
- Senior Account Director / Group Account Director [Experiential & Integrated] up to £60k - London Fill Recruitment Ltd Up to £60k, Central London
- business director > BIG NAME AGENCY collectivo Up to £90k + bens, London
- Project Director - Leading Digital and Direct Agency - Automotive - £55-65K Fill Recruitment Ltd £55-65K, Clerkenwell
- Web Trader Stopgap £28000 per annum, South East England
Most read
Most commented
